Charlie is the product of prep school, public school and Oxford, and consequently speaks Latin, wears wing collars, smokes pipes and lies about his hobbies. With five years at a London agency, two years' sub-editing and a brain like a creative machine gun, he leads the conceptual and copy side of Mooka, as well as writing haiku limericks and trying (and failing) to like black coffee.

Henry left school at sixteen and went to work in an Italian restaurant as Breadstick Co-ordinator. Between sittings he also managed to pick up Mac skills and soon blossomed into a designer/artworker of the first order. 10 years on, he oversees every design project at Mooka, while getting his hands InDesign-dirty every day and fettuccine-filthy every night as he cooks for his dog and his fiancée (in that order).

Andrew pretends to have a murky working-class background, but in fact went to a top private school in the Midlands. Apart from this lie, he's one of the most honest men in media, whose quick brain and fast mouth has produced inspired work for clients he's already charmed. He's married to the nicest woman in London and has a Van Halen 'V' shaved into his back hair.

With her Jewish soul, French name, Austrian past and Swedish massage training, Clare is an international mess with crystal clear talents - her ideas are mind-bending and her copy flawless. Combining an MA in poetry with a pragmatic attitude and vampiric mascara, she charms and impresses clients, and that's before they've even seen her fencing skills - which seems a bit out of place in meetings somehow.

Following seven years at an all-girls' school and some time in the vicinity of a university, it's easy to see why Charlotte owns so many pairs of shoes, plays so much sport and visits the pub so frequently. With a degree in politics and terrier-like enthusiasm, she's the newest member of Mooka, bringing with her dynamism, unparalleled efficiency and unnerving calm. She's also the only person in the world (as far as we know) not to like pesto.

Apart from having the same birthday, Ruth has nothing in common with Hitler - apart from total control of finance, ruthless efficiency, a predilection for Wagner and a small, well-trimmed moustache. The fact that she only qualified as an accountant after working in marketing and PR for years means that she's as laid-back and as creative as the rest of us - after a glass of wine, anyway.