Mooka is a small but experienced through-the-line creative communications force, made up of designers and copywriters who believe in the power of concept above all. Whether we're working on ads, mailers, magazines, websites, events or guerrilla and ambient campaigns, we combine strong ideas with smart copy and arresting design to make people look, think, understand and remember.

After all, man didn't come up with the colour and optimum size of the wheel before seeing its purpose.

We find creative ways to say the things our clients want to say to the people they want to say them to. There are five steps to this:

Step 1

Step 2

Step 3

Step 4

Step 5

Step 1

If you like, we can be at the first marketing meeting, helping you define what your message actually is, who needs to know it and how to spread it.

We then (quickly) come up with ideas on how this message can be delivered in the most arresting, engaging and motivating way.

From here, you choose the ideas you like and we work up visuals, refining the copy and building on the conceptual foundations.

Once you've picked the final version, we perfect it, while organising production, distribution, etc, so people get to see it, admire it and act on it.

You then pay us, so we can invite you to drinks/meals/parties/shady underground clubs* and talk about what you want us to do next.

* Or just a smoothie bar, if you're having one of those brief 'I don't have to drink to have a good time' delusions.

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We don't like the phrase Work-Life Balance - it's just a 21st century way for people to say they shouldn't have to work very hard for a fair day's pay - but those three words, taken individually of course, do sum up why we're different:

WORK

LIFE

BALANCE

WORK

We love work. We love the mental challenge of what we do and the often small amount of time in which we need to get it done. We're also protestant in our work ethic: we get on with the job without any artistic flouncing (we do that on our own time).

We pour creative energy and personality into our work, helping us to bring it to life, be it a brand identity or a recruitment ad. And we know how real life works, which means that we won't demand two weeks of thinking for a job that takes a day.

We have the perfect balance - three writers, three designers; three boys, three girls; three public, three private; three red wines, three whites. And we meet in the middle - our ideas grow easily into visuals that enhance the concepts and make them work harder.

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Yes

To find out who, visit Mookastudio.

It's a long story, best told over a bottle of 2004 Siberian Cabernet. But to give you some idea, it involves (in no particular order) a Czech artist, a small town in Japan, a sheet of A3 paper, a piece of cheese, four pints of Stella, a wonky table and a stupid cat.

Even if there wasn't, there is now. For further debate on this crucial question for mankind, see the Bible, the internet, Friedrich Nietzsche, your conscience... anything that helps you put off any firm decision.

These days you can fly straight to San José International with BA, AA or Continental. But a better idea might be to fly into San Francisco and drive south down the 101 or alternatively to catch the Amtrak (services hourly).